Rolex and Tudor, their new models for 2024

Once a year Rolex and its sister company Rolex TUDOR present their new models at "Watches & Wonders" an international watch exhibition held annually in Geneva, Switzerland, at Palexpo.

Overall, this year's innovations are rather restrained, with no new calibres and new mechanical complexities being introduced, but only variations of existing models. Thus the innovations of Rolex and TUDOR for 2024 are rather disappointing for many fans.

It is also noteworthy that this year there is no new Rolex model priced below 10,000 euros. No new Datejust, Explorer or anything like that. Only one steel model and otherwise lots of gold, platinum and precious stones. Let's look at some of them below: